About Us

Our Story

ManUp! was established in 2010 by Brian and Jill Costello after Brian was diagnosed with prostate cancer, and they had difficulty finding relevant information and support about the disease. Determined to make a difference, Brian and Jill realised there was a need to educate men about prostate cancer and a need to create awareness about early detection and regular testing.

In particular, they recognised a need to provide hands on help, support and information to men in rural and remote communities. Men in these areas have a 27% increased chance of dying from prostate cancer than men in major cities.

Brian's Legacy

Our Values

Our goal is to educate men and their families and ultimately save lives.

We don’t want anyone to lose their husband, dad, brother or son to prostate cancer because they simply didn’t know what to do.

Our mantra is clear:

40+years

If you are 40 years or older, ask your doctor for a PSA blood test

1 test

Have the test every year to establish your baseline

SCORE

Know your SCORE, understand it and track it

The People Behind ManUp!

Co- Founder/ Director ManUp! Australia

Jill Costello

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CEO ManUp! Australia

Leah Costello

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Chairman of the Board ManUp! Australia

Dr Eric Richman

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Jill Costello is a mother of two adult children, Leah and David. She has a Psychology Degree and a Degree in Education specializing in Special Needs. Together with her husband Brian, Jill co-founded ManUp! following Brian’ s diagnosis with prostate cancer in 2009. Jill had experienced the wonderful support offered by a specialty care nurse after she was diagnosed with breast cancer in 2005 and decided that all men living with prostate cancer needed and deserved the support of a Prostate Cancer Care Nurse.

Leah Costello is the current CEO of ManUp! Australia, and was formally a director of the organisation that her parents – Brian and Jill – established in 2009. Leah stumbled upon her love of the not-for-profit sector in university, before pursuing a fundraising career at one of Queensland’s leading charities, Mater Foundation. Leah spent nearly eight years at Mater Foundation solidifying her foot in operational fundraising and community fundraising events, as well as fundraising communications and marketing.

Leah joined her mother Jill to run ManUp! in late 2017, and recently took on the role of CEO. Currently studying a Master of Philanthropy and Not-For-Profit studies at QUT to further advance her fundraising knowledge and career, Leah also tours each year with the ManUp! Prostate Cancer Educational Tour around regional and rural Queensland to educate men about the need for regular prostate cancer testing.

(MBBS, BBiomedSc, MAICD)

Dr Eric Richman has served as a company director for multiple companies in both the for-profit and not-for-profit sectors and is the current Chairman of ManUp! Australia. Dr Richman is a Staff Specialist in Emergency Medicine with Queensland Health and further serves as a medical officer with the Royal Australian Army Medical Corps. Serving current directorships with ManUp! Australia, the Postgraduate Medical Education Council of Queensland and his own company, Richman Health, Dr Richman is a Member of the Australian Institute of Company Directors and brings a broad scope of strategic thinking to the Board. Past directorships have included CR Health Pty Ltd., and Advanced Surgical Planning Pty Ltd.

With a special interest in corporate governance and long term corporate strategy, Dr Richman brings together his military and civilian medical experience, paired with his directorship experience to ensure corporate compliance requirements are met while forwarding the overall mission of ManUp! Australia.